Speaker Profile

Frederick J. Wenzel

Consultant, MGMA Consulting Group

Frederick J. Wenzel MBA, FACMPE is Executive Fellow and Adjunct Professor at the Opus College of Business at the University of St. Thomas. (1996-to date) He holds a Visiting Professor appointment in Marketing at the Graduate School of Business of the University of Colorado. He is a graduate of the University of Wisconsin and the Graduate School of Business of the University of Chicago.

He served as Executive Director of the Marshfield Clinic Research and Education Foundation for sixteen years and then Executive Director of the Marshfield Clinic for seventeen years. He now serves on the Clinic's National Advisory Council and is Advisor to the President of the Clinic. He was Executive Vice President and CEO of the Medical Group Management Association of Englewood Colorado from 1993-1996 and continues to work with that organization on committees and task forces. He served on the Commission for Accreditation for Health management Education where he completed two years as chair of the Commission. He also serves on the Boards of The Marshfield Clinic Health System (Marshfield Wisconsin), University of Wisconsin Medical Foundation (Madison WI), Health Quality Partners Doylestown PA, and Fairview Physician Associates Minneapolis MN. He is on the Editorial Board of Medical Practice Management.



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Healthcare Marketing In the New Health Care Environment ACA

Marketing in healthcare has similarities and differences to marketing in other sectors of the economy. By definition it is the analysis, planning, implementation and control of carefully formulated programs designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organizational goals.

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Speakers
  •   Recorded
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  •     ¤10.00
Healthcare Marketing In the New Health Care Environment ACA

Marketing in healthcare has similarities and differences to marketing in other sectors of the economy. By definition it is the analysis, planning, implementation and control of carefully formulated programs designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organizational goals.

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  •   Recorded
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  •     ¤10.00
Physician Hospital Integration

The integration of healthcare organizations into systems has been going on for decades especially among hospitals. It began principally with the religious orders organizing their freestanding hospitals into a single organization usually a holding company and has proceeded in the past 2 decades to integration between physician organizations and hospitals and hospital systems. Some of these integration efforts have been sponsored or led by physician organizations such as the Mayo Clinic and others have been organized principally by hospital systems like Ascension. Both large and small organizations have been involved in this process and there have been many different approaches especially those related to merger, acquisition, joint operating agreements and others.

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